TRAC – The Research & Analysis Consultancy
The Research and Analysis Consultancy specialises in the statistical analysis of customer data to improve marketing effectiveness.
Understand your data
We help companies to better understand their data and how it can be used to increase profitability.
The huge growth in data, especially transactional and online information raises many challenges, but it has also opened up exciting opportunities to really understand your customers and to use this insight to drive marketing activity.